- Ilona Oranen
Why video
Videos are a powerful tool to convey ideas, inspire and to communicate. A well designed and skillfully created video opens up big potential and new opportunities – especially utilizing the power of social media.
Videos convey information conveniently
The human brain processes visual 60000x faster than text (Hubspot)
Boost visibility and engage with your audience!
Publishing a video on social media results in 10 times more the likelihood of sharing and engagement
(Source: Content Marketing Institute).
Useful investment
The majority of marketing professionals all over the world say videos as a marketing tool to have the best return of investment (Adobe).
Also 70% of B2B marketers list videos as an effective way to drive conversions (Demand Metric).
Videos are effective
Forbes found that 75% of executives watch work-related videos every week and that 65% visit the marketers website after watching.
Videos are popular and simply common sense
96% of B2B marketers plan to utilized videos in their marketing within the next year (Business 2 Community). Cisco is estimating, that 79% of internet traffic will be based on videos!
Source: https://www.vidyard.com/blog/video-marketing-stats/
